JaBaDaBaDo_Host_2020

Our Story JaBaDaBaDo is a Swedish family-owned business started in 1993 by the spouses Eva and Calle Eliasson. Today we are located in 30 countries throughout the world. We combine the sleekness of Scandinavian design with a fun and playful heart. All our products are designed in-house. Our wooden toys aren’t filled with flashy interactive features but are classic and simple to inspire children to use their wild imagination during play. JaBaDaBaDo was born out of unemployment. Due to the 90’s-financial crisis, Eva Eliasson’s job as an interior designer was terminated. She started to design and produce wooden toys and her creations soon became attractive amongst friends, family and acquaintances who all praised her work. The hobby soon became a small business and together with her husband, Calle Eliasson, they started the toys’ distribution company Filuren. They were agents for a number of well-known European toy brands. However, they never let go of their dream of producing their own design toys. In 1999 the company JaBaDaBaDo was founded. A few years later they let go of distributing other brands and started to manufacture and distribute their own design toys. ABOUT US “Most people are familiar with the expression “Yabba Dabba Doo” from the Flintstones. To me Jabadabado stands for happiness. With our products, we want to share joy among children and therefore I felt an expression for happiness is just the right name for our business”. Eva Eliasson

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